It's Time To Get Your Business Racing

There is no better time to get involved with Top Fuel Drag Racing than right now. Attendance figures are soaring and media interest is at an all-time high. Many FIA Championship rounds now accommodate up to 25,000 spectators at Europe's premier circuits, and the new Terrestrial and European TV package reaches 65 million viewers within the territory, and 250 million homes world-wide. Carter Motorsport will take you to the very heart of the action; we fully understand the dynamics of business and racing, and our team of dedicated professionals will help you produce generous returns on your investment... whatever your level of commitment.

The synergy between motor racing and business is an obvious one. Teamwork, research and development, strategy, commitment and a will to succeed are all essential ingredients in either field. The adrenaline rush of victory and keeping one step ahead of the competition are all that matters! Carter Motorsport exceeds these criteria with a potent mix of record-breaking performance, creative marketing, and a comprehensive range of sponsorship packages that can be finely tuned to realise your commercial objectives.

Increase Your Sales With The Fastest Sport On Earth

Recent surveys indicate that 73% of consumers regard motorsport sponsorship as excellent or very good and, more importantly, 69% said that they would support a sponsor's product, or switch brands as a direct result of the company's involvement. The prohibitive costs of conventional advertising and an escalating indifference from the public to traditional communications techniques is leading more and more companies to reap the many benefits associated with "the fastest sport on earth". Whatever your brand type, automotive or non-automotive, a sponsorship with Carter Motorsport will create an aura of excitement, interest and reliability, and give it a renewed vitality.

Although drag racing remains more popular amongst men than women, levels of interest are now high throughout all the demographic groups. Cars are part of most people's everyday lives and such familiarity is a big asset. For a company, brand or product that fits well, motorsport is an excellent and cost-effective platform for generating sales and developing consumer loyalty.

Unleash The Power Of Branding

The broad appeal of motorsport and the Carter Motorsport Top Fuel Dragsters in particular, means that their employment in any type of sales promotion will generate a renewed interest in your brand or company. The powerful image of a branded race car on an exhibition stand, at a conference hall, or in an entrance zone will stimulate and excite your customers and guarantee exposure from the media. Carter Motorsport are ahead of the field with this type of promotion, and can supply the cars, have the driver in attendance to sign autographs and be on hand to explain the rules or sit your visitors in the hot-seat.

Lead The Pack With Marketing Integration

Seeing your corporate message on the race car, transporter, support vehicles and the team's uniforms will undoubtedly attract much attention from the media, but this is just part of the bigger picture. A sponsorship with Carter Motorsport is not only the most cost-effective way of communicating information to the widest possible audience; it can provide a powerful focus for all other marketing activities. The value of your brand directly determines its success in the marketplace and sponsorship represents the most dynamic method of communicating a positive and focused image.

Corporate Hospitality
There is no better way to influence new prospects, impress your most important clients, or reward your staff than with a VIP day at the drag strip. Corporate hospitality is one of the most modern and efficient ways of entertaining friends and associates who may be vital to the success of your business. Carter Motorsport can help to arrange a day to remember. You and your guests will receive full VIP treatment from breakfast until the final race. They can also meet the drivers, bench-race with the engineers and have exclusive access to the prime viewing suites and VIP parking areas*.
(*Available at Santa Pod and Selected Venues only)

Track Signage
To add further leverage to your sponsorship, your company's name or logo can be placed directly in front of thousands of spectators and millions of TV viewers at every championship round. As a sponsor, Carter Motorsport will negotiate special discounted rates on your behalf.

Track Days
Drag racing is one of the most awesome sports on earth so there is nothing more exhilarating than being strapped into the seat of a real drag car and being accelerated down the strip by a top driver. Better still; why not bring your own car to a RWYB meeting to see what you're really made of? Track days are a growing part of the leisure industry and are organised by experienced professionals with an emphasis on thrills and safety. Carter Motorsport will attend to the details while you're entertaining your guests and burning rubber!

Merchandising and Product Sampling
Carter Motorsport's sales team are present at all races and trade shows during our busy season. During this period we will introduce your products, one-on-one, to over a quarter million potential new clients. Caps, tee shirts, jackets, umbrellas, diaries... the choice is endless and is restricted only by your imagination. Whatever your budget, the use of drag racing imagery will dramatically increase the impact of your merchandised items. Merchandising can play a lasting role in your marketing mix with low cost items used as give-a-ways to increase brand awareness. Higher priced products or even signed helmets and branded race uniforms make ideal competition prizes or performance rewards.

Put Your Company In Pole Position Now!

For further information, a fully illustrated proposal package or a personal presentation, please contact fiatopfuel@aol.com.

 

 

All Photographs © Sharkman and © Anni Valder at Feel the Noise.